Toys “R” Us’s Official Star Wars: The Force Awakens – Force Friday Press Release.
One of the largest toy chains in America and the world has just unveiled their plans for Force Friday. Click ahead to read a summary of what they have planned.
An excerpt of the press release reads as follows:
TOYS“R”US® TO LAUNCH NEW STAR WARS™ SAGA PRODUCTS WITH MIDNIGHT OPENING EVENTS WORLDWIDE
The Next Chapter of the Legendary Franchise Begins at Toys“R”Us Stores Across the Globe on Force Friday, September 4 at 12:01am as Fans Get First Access to New Toys, Exclusive Giveaways and More
Company’s International Flagship Store in Times Square to Host Historic Star Wars Toy Exhibition and Ultimate Midnight Opening Celebration
“Since the introduction of the first Star Wars toy in 1977, Toys“R”Us has served as the ultimate destination for Star Wars playthings, providing millions of kids and collectors worldwide with their most beloved memorabilia,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Since then, Star Wars has become a time-honored franchise with loyal fan interest, making it a perennial, top-selling licensed property. With the upcoming introduction of the new Star Wars toy line, we’re excited to welcome the next generation of fans into our stores around the world with exclusive products, special events, feature shops and giveaways.”
With operations in 38 countries, Toys“R”Us is leveraging its global footprint and position as the toy authority to provide an unprecedented Star Wars experience worldwide. On Force Friday, September 4, Toys“R”Us locations in Australia, Canada, China, France, Germany, Japan, Poland, Portugal, Spain and the U.K, will open at 12:01am to welcome eager shoppers. The first customers to line up for the big product debut will receive Star Wars giveaways, including an exclusive poster, as well as the chance to be among the first to purchase exclusive Star Wars merchandise in dedicated front-of-store feature shops.
The main pieces of information covered by the press release include the following:
- An exhibition of Star Wars toys throughout the years in the flagship store in Times Square; the event at the location – called Destination: Star Wars – will also have special activities for kids well before midnight.
- Exclusive posters for people who arrive on a first-come, first-serve basis.
- Kids and their families attending may also receive special giveaway items.
- Pre-orders for Star Wars Battlefront and Disney Infinity 3.0 will now be available.
These events are expected to be packed, so arriving in advance is probably paramount if you plan on getting a lot of toys. I still think it’s impressive that Disney, Lucasfilm, and the various toy companies have managed to keep absolutely quiet about these for so long! It’s likely that they’ll fully unveil the toys at D23 in a little over a week – and with the event occurring in a month, the wait is nearly over.
Stay tuned to Star Wars 7 News for more information on The Force Awakens and all things Star Wars as we approach the release of the film.
Grant has been a fan of Star Wars for as long as he can remember, having seen every movie on the big screen. When he’s not hard at work with his college studies, he keeps himself busy by reporting on all kinds of Star Wars news for SWNN and general movie news on the sister site, Movie News Net. He served as a frequent commentator on SWNN’s The Resistance Broadcast.
“First” comments are stupid. Just a friendly reminder.
THANK YOU.
And you just so happen to be first..LoL and the writer of the article 🙂
What does it matter if some dude/dudette wants to say that they got the first comment?? Pomojema? Really? It warrants a comment from you? sad.
People still use the word “dudette”? Sad.
ok
That’s the spirit!
I Will be among the first shoppers for the Force Awakens merchandise. Exciting!
No trailers, no clips, no story details, no crack in the mystery box, not until weve sold as much merch as we can. Then we’re only going to give away details THROUGH selling merch. But Abrams and Kennedy expensed or “bought” pizza and doughnuts, so it’s fine.
Keep it cool Rabo!
Remember that patience is a virtue and keep it strongly in order to keep a very high spirit for the movie release, trust me on this please.
Yeah dude, chill… I “buy” my staff breakfast/lunch regularly, none of which comes out of my own pocket – it gets billed to “staff expenses” – and my team loves it. Good on J.J. if he booked a few pizzas out on the Disney credit card 🙂
I wonder if they will have figures to begin with of Snoke and a Maz since these characters haven’t been revealed yet.
Also no reveal on Luke|cyborg Luke….lol (yet)
Luke is no cyborg beyond his prosthetic arm from TESB.
Your a little no big bich sorry for language
I’m not buying anything till I know what the movie is about. I’m not spending money on stuff just because it has the Star Wars name on it, I learn tat lesson from the PT. All I know so far is the movie will look great, but without knowing anything about the story or the acting I don’t know if the movie as a whole will be great. I don’t believe in blind faith.
Same, I got way too excited about the midnight release for Phantom Menace and spent way too much on figures of characters I ended up having ZERO interest in.
One exception I will make is for the Lego Millennium Falcon. I’ve passed up the last 2 versions and i won’t do it again.
Damn straight, the Lego Millennium Falcon is a must have this time ’round…
That’s fine, this event is for True fans and Collectors. Make sure you buy my sold out item on ebay…..
Well If they have older Han Leia and Luke….you wouldn’t really be betting much since I am sure you already like their characters.
The pic above is missing the Death Star Droid…Just sayin’
As well, I don’t see the force ghost Obi Wan Kenobi action figure, nor the plastic caped Jawa, or finally, BT-16 Perimeter Droid (Jabba Hutts spider droid from RotJ)
Many are missing, but mostly 2nd versions of the same character. Here they can be found:
http://www.jeditemplearchives.com/news/images2015a/KennerFiguresPosterFullSize.jpg
(always thought Chewbacca looked terrible)
For as far as I remember there was also a Han Solo Stormtrooper. But can’t find him on neither of the posters.
there was never a Han trooper
Will there be an electronic COMMTECH Reader?
Does anyone know if there will be 12-inch character dolls of Rey and Finn?
I’m hoping for a life size Rey doll. Oh yeah baby!
oh course some would turn this into sex..
I wonder if they will have the Captain Phasma(Cindel) action figure?
That would he hilarious if Captain Phasma turned out to be Cindel.
Will we be able to buy venom refills for the Supreme Leader Snoke action figure?
If The Force is with us
it’s not tho.
First!!
Is that the poster you get or did you guys just post some random picture with the story?
It’s a random poster representing toys. Believe me, if the TFA toys were out, you’d know.
I love that mash-up doll! You smash together Darth Caedus’ general backstory with Darth Revan’s general look and get Kylo Ren! Awesome! 😀
Oooh, you can just TASTE the bitterness.
So they are not doing it in the USA? Didn’t see that country listed.
Yeah, they’re doing it in the United States. They wouldn’t skip out on here at all.
These PR statements look like they were written by a machine. It doesn’t even sound remotely human…
With operations in 38 countries, Toys“R”Us is leveraging its global footprint and position as the toy authority to provide an unprecedented Star Wars experience worldwide…
Global worldwide authority? Wow terrible words to use to get children, Moms and Dads to buy a few nice toys.
Probably parsed by about 2 lawyers too and reviewed by 3 managers, so it cost them a fortune to write something that sounds like a German instruction manual on how to purchase action figures.
That’s the HasBorg for you, always a step behind the times. This from the company who invested nearly a billion bucks AFTER the Furby craze and AFTER the Pokemon craze and ran both into the ground almost instantly. 🙂
Toys will be cool though, I’ll buy a few on Monday when the crowds die down.
Does Toys-R-Us actually think kids and parents are going to show up for a toy release at midnight?. Sounds like they expect massive crowds, I don’t see that happening, it is going to be a bunch of nerds just trying to add to their collection. There really is no buzz and excitement for TFA and it’s toys outside of hardcore fans.
“There really is no buzz and excitement for TFA and it’s toys outside of hardcore fans.”
Take those billion people out of the equation and no one cares.
Last! 🙂
Can you stop with the racism and sexism please?
You know they’re just doing it to get a rise out of you, right? Just ignore them.
Perhaps bigots should no longer be fans of a diverse Star Wars universe. Go fly a confederate flag somewhere in your neck of the woods
I’m going in to buy GI JOE stuff!
YO Joe!
That’s the way… get first in line and flog that “special” poster to some kid who’s dad will pay big bucks for little Johnny to have top bragging rights at school on Monday. Then little Johnny gets bashed for being a tool… just saying is all…
Я
Wow… That’s horrible… How did this even get posted? Who moderates this?
Like, wow, you’re right, Glenobi! How can we exist on a planet where some cultures still permit freedom of speech??? …That’s right… We don’t!
(Sarcasm per the usual)
It says “worldwide” in the article, but does this mean my local ToysRUs will be participating or do I need to call them to make sure? In other words, is every store participating or just select stores across the world?
If Toys R Us Innaloo is participating then every store should be participating…
Damn Aussies, what next, a store in Cockburn Central???
Wow, I just googled Innaloo and Cockburn Central… they really do exist! Ha Ha!
i want a jedi master luke, kylo ren, phasma, and bb8
Does anyone know if they’ll be carrying the force fx lightsabers that day?
I havnt seen all those figurines for so long that are on that poster. I just counted the ones I had when I was a kid, and came to about 44 of them. wonder what I did with them all… oh that’s right- me and my cousin shot them up with my bb gun. Great!
Btw…kenners original line NEVER released Han(stormtrooper),ghost obi one,or b’omar monk(jabbas perimeter droid)
61st!!!!!!
Looks like high price low end 3.75 scale figures. Ugh ! Just to hell with lines like TVC and TLC , right ? That sucks
Search Oliver the tat on YouTube for plenty of laughs and giggles.
https://www.youtube.com/channel/UCVIvySGFeAitxhYA3Wbu6RA
When 8-year-old Layla was bullied about her love for Star Wars, charitable fan group the 501st Legion mobilized to support the young fan.